When all was said and done, the much anticipated Tim Tebow Super Bowl ad was mild, unoffensive, actually kinda sweet. Focus on the Family played pro-choice groups for suckers. The ad wasn’t really an “anti-abortion” spot at all but a very clever media play to get attention for FOF. It was a brilliant marketing move, letting their oponents generate more media coverage than they could possibly purchase.

And it seems NOW is going to keep making FOF look good by releasing ridiculous complaints about the ad.Since their first criticism didn’t pan out, they figured they’d try again.

NOW president Terry O’Neill said the ad glorified violence against women. “I am blown away at the celebration of the violence against women in it,” she said. “That’s what comes across to me even more strongly than the anti-abortion message. I myself am a survivor of domestic violence, and I don’t find it charming. I think CBS should be ashamed of itself.”

NOW apparently doesn’t have a problem with 88-year-old Betty White being tackled and left laying in the mud in a Snicker’s Super Bowl commercial. This ad won the USA Today poll for best Super Bowl Ad. Nary a word from NOW.

NOW is diminishing their credibility on important issues, including domestic violence, by coming out with something so shrill and downright asinine. Equating the almost cartoonish tackle in the Tebow ad with domestic violence diminishes the seriousness of the issue. How can anyone take criticism from NOW as relevant if they’re going to insist on presenting themselves as obsessive wackos instead of thoughtful, intelligent advocates for women? Maybe they need to hire the FOF’s marketing guys.